Dublin Web Summit 17th OCTOBER 2012
DAY 1 Highlights
#WEBSUMMIT : EUROPE’S BIGGEST TECH CONFERENCE KICKED OFF IN DUBLIN YESTERDAY
Over 4,000 people from 45 countries have descended on Ireland’s capital city for the third Dublin Web Summit (DWS). The event has grown in popularity and prestige from the first summit when 500 tech lovers attended the inaugural DWS in 2010.
This year’s line-up is an impressively diverse schedule of inspiring, engaging and challenging talks and debates across four stages, and it features some of the biggest names in tech. Among the hundreds of speakers are the founders of Skype, Pinterest, Flipboard, Klout, Yandex, Wildfire, Stripe, Mindcandy and 4chan.
GO DIGITAL OR DIE
Businesses must build digital relationships with their customers to succeed!
More than a dozen speakers shared their expertise, insights and tips for thriving digital business on the first day at the Digital Stage. Ronan Harris, a senior director at Google, reminded those attending that if they were not reinventing their businesses for the digital world, someone else would do it.
Traffic doesn’t mean sales, however, said Joe Stepniewski, the co-founder of Skimlinks. He pointed out 95% of traffic does not lead to sales, but said the use of vouchers in online retail increases conversion by 12%.
PASSION UNLOCKS POTENTIAL
Alexis Dormandy, the founder and CEO of Lovethis, won over the crowd talking about the importance of passion in any online business and advised those present to base their hiring and firing decisions on the attitudes of their staff, rather than their skills. Mark Dewings of Soundcloud talked up the use of sound online, pointing out it takes 139 less taps to share a sound than to tweet.
The audience was given food for thought when Aubrey Sabala, the VP of marketing and communications at Sailthru, told them 28% of the typical working week is now spent on email. Email is still king, said Sabala, as long as it’s timely and relevant.
Scott Belsky, the founder and CEO of Behance, covered lots of ground in his 12-minute presentation on creative industry and meritocracy, while Mark Kornfilt, the co-founder of Livestream, wound up the Digital Stage day, with a talk on what else but live streaming video.
TALKING LOCAL AND GLOBAL
Across the four stages, in the main hall and at every food outlet, the buzzwords were the same: social; community; collaboration; mobile; influence and specialisation.
Speakers, investors and attendees were talking local and global, real-time and real-world, crowdsourcing and crowdfunding.
Startups from all over the world came to Dublin to look for business and investment in the Web Summit Startup Village, 270 startups told their stories to anyone who would listen, pitching apps and sites for education, entertainment, e-payments, finance and accounting, food, gaming, infographics, journalism,
marketing, mobile communications, project management, publishing, security and sales. The outlier, if that’s the right term, was Vibease, which was pitching long-distance, digitally-controlled vibrators.
During the day, dozens of the startups took to the two pitching stages in the centre of the Main Hall as the quarter-finals of the Electric Ireland Spark of Genius startup competition rolled on.
Freebies and giveaways on the floor ranged from actual apples to Apple iPads and TVs, and included biscuits, beer, chocolate, cupcakes, lollipops, magnets, old-school phone handsets, t-shirts and reusable water bottles. The aroma of freshly-made toast drifted over one corner, as a startup called Toast was making toast in a Toast-branded toaster and handing it out to passers-by. Attendees could also have a quick game of foosball, try their hand at virtual golf or play a few riffs and get instant feedback on their guitar skills.
The death of PCs and the rise of mobile working were among the themes of the day on the Cloud stage
Gavan Egan, the vice-president of sales at Terremark, kicked off the day by talking up the hybrid cloud. He was quickly followed by Gary O’Connor, the chief architect for news and knowledge at the BBC, who explained the thinking behind migrating the broadcaster to the cloud. Ed Byrne, the founder and CEO of CloudVertical, and Shailesh Rao, Google’s director of new products and solutions, capped off the first hour with insightful presentations.
After a quick break, Bethann Cregg, the VP for social business cloud services at IBM, told the audience the cloud is “both a catalyst and an enabler” for business. Then a diverse panel took to the stage to discuss the consumerisation of IT, which involves the shifting of power in IT purchasing to the end users.
Source: Day 1 :Dublin Web Summit
For Live updates follow @SureSkills and Eavan Finucane (@eavan_F ), SureSkills Digital Marketing Consultant on Twitter who is tweeting live from the digital stage.
To read more from Day 1 or to watch the Dublin Web Summit live visit www.websummit.net