B2B Marketers Set To Increase Social Media Spending & Focus For 2012

A new StrongMail survey conducted by Zoomerang from November 16 to November 29, 2011 reflects the attitudes of 939 business leaders in regards to their planned marketing budgets, priorities and challenges for 2012, as well as data on the top email marketing tactics to be employed for the current 2011 holiday shopping season.

The data reveals a healthy outlook for marketing budgets in 2012, with 51% of companies increasing and 41% maintaining current levels. Additionally, for the third year in a row, email marketing and social media marketing remain the top targets for increased spend. For the 2011 holiday shopping season, email marketers plan to focus on cross/upsell offers and promotion of in-store events.

To view this the survey in full please click on the following link: http://www.strongmail.com/pdf/SM_Trends2012.pdf      

Tags: Social Media spending, SureSkills Social Media, Social Media Trends, B2B Marketing of Social Media