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In this session students will learn what exactly Affiliate Marketing is, the benefits of using Affiliate Marketing as an additional marketing channel, how and why set up an affiliate programme, what makes a successful affiliate programme and how to use affiliate marketing for lead generation. 

Covered on this module

  • What is Affiliate Marketing?
  • The main players
  • Affiliate networks
  • How it all works
  • Practical examples
  • Affiliate marketing SWOT
  • Why Set Up An Affiliate Programme
  • Affiliate Marketing Benefits
  • Affiliate Best Practice

Lecturers on this module;

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