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This lecture covers the key aspects of eCommerce and Internet retailing, from planning and marketing, through to website and technology. 

Whether you are already involved in eCommerce or you are from a more traditional retail background, completion of this module will develop your understanding and appreciation of the key disciplines of eCommerce.

The session has been designed to cover the fundamentals of eCommerce for a typical start-up or traditional retail company looking to sell products or services online and will be relevant to anyone with responsibility for managing or developing an eCommerce website. 

Covered on this module:

  • Strategy & Planning
  • eCommerce & Payment Systems
  • Website & User Experience
  • Marketing & Social Integration
  • Maximising Revenue
  • Performance Analysis

Lecturers on this modules