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Email is one of the quickest and most cost effective ways to promote your business, to get back in touch, to generate enquiries and drive sales. To be successful, an email campaign needs planning, realistic goals, timing and a secure platform to support it.

In this module you will learn how to get a better ROI from your Email campaigns by looking at common issues within all aspects of email marketing, from planning, setting realistic objectives and strategies, through to improving deliverability.

Leave this session with a new or refined email marketing strategy for your business and a stack of tips and tools to help you 

Covered on this module: 

  • Understanding email marketing best practices
  • Identifying ownership and where email marketing sits
  • Briefing on the latest privacy laws and guidelines
  • Building and segmenting your database
  • Understanding Email reporting
  • How to improve email campaign results
  • Strategies to improve deliverability
  • Multichannel marketing - integrating email with offline marketing
  • Matching content and offers to audiences to achieve results

    Lecturers on this modules