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    Facebook and Twitter For Business

    Facebook Overview

    • How to ensure that your Facebook Page reflects your visual identity or that of your current marketing campaign
    • Understanding Facebook Page guidelines
    • Tips and tools for hosting competitions and promotions on your Facebook Page
    • Using applications to integrate your marketing Guidance managing Facebook comments
    • Developing a content plan that will support your Facebook marketing goals
    • How to increase visibility of your Facebook Page through Facebook advertising
    • Measuring the impact of your Facebook marketing through Facebook Insights
    • A checklist to help you plan for a successful Facebook campaign
    • Best practice tips for using Facebook Groups to host a private community

    Twitter Overview

    • Building a community of followers on Twitter
    • How to create Twitter content that engages your followers
    • Guidelines for using Twitter for customer support
    • Tips and tools to for a successful Twitter marketing plan
    • Guidance for hosting contests and competitions on Twitter
    • Tips for measuring the effectiveness of your Twitter marketing