Google Analytics is a website reporting platform. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. You can decide what data you want to view and customize your reports, with just a few clicks. Knowing how to get the most out of your data is essential.
During this module you will get practical advice on using the tool’s full functionality. You will get a good working knowledge of the tools, technologies and data sources to improve results from your website through analysing site visitor characteristics and behaviour. Define key performance indicators and create a comprehensive measurement framework from advanced segments, to goals and multichannel analysis.
Covered on this module:
Lecturers on this module:
Date: June 12th, 2014
Venue: Ballsbridge Hotel, Dublin 4
Time: 14:00 (Registration & Refreshments from 13:30)
There is a limited amount of seats for this event so please book before Friday the 6th of June to avoid disappointment.
Keep Your IT Skills Sharp - SBP Magazine Article
Keeping your IT skills sharp and up-to-date can be difficult if you are unsure what area's you should upskill in. With IT jobs and skills in huge demand Eamon McGrane spoke with a number of industry professionals who offered advice on what to do and what area's to look out for.