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Google Analytics is a website reporting platform. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. You can decide what data you want to view and customize your reports, with just a few clicks. Knowing how to get the most out of your data is essential. 

During this module you will get practical advice on using the tool’s full functionality. You will get a good working knowledge of the tools, technologies and data sources to improve results from your website through analysing site visitor characteristics and behaviour. Define key performance indicators and create a comprehensive measurement framework from advanced segments, to goals and multichannel analysis. 

Covered on this module: 

  • How Google Analytics works
  • Getting set up on Google Analytics
  • Privacy and Tracking codes
  • Understanding your visitors and improving reach
  • Tracking Goals
  • Using campaign tracking for social media
  • Google Analytics reports & actionable insights

Lecturers on this module: