Google Analytics is a website reporting platform. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. You can decide what data you want to view and customize your reports, with just a few clicks. Knowing how to get the most out of your data is essential.
During this module you will get practical advice on using the tool’s full functionality. You will get a good working knowledge of the tools, technologies and data sources to improve results from your website through analysing site visitor characteristics and behaviour. Define key performance indicators and create a comprehensive measurement framework from advanced segments, to goals and multichannel analysis.
Covered on this module:
Lecturers on this module:
Speakers include: Ruaidhri McSharry, COO & Director of Service Management, SureSkills Inc
Date: Thursday, May 29th 2014
Time: Registration from 07:30 with presentations kicking off at 08:00
Venue: Sheraton Ottawa Hotel 150 Albert Street Ottawa,
'Integrating Project Management with Service Management Best Practices' Briefing on April 3rd, 2014 in the Europa Hotel, Belfast.
Date: Thursday, 3rd of April 2014
Venue: Europa Hotel Belfast
The availability for this event is LIMITED so book NOW to avoid disappointment.