Inbound Marketing is all about getting found online by potential customers, it focuses on attracting target customers to your website or social media channels with the intention of converting the visits into sales. The focus is about developing content relevant to potential customers instead of forcing your message upon them. This is done by creating and providing content that your target customers would be interested in, promote the content across various relevant channels, building customer relationships, and overall ‘pulling’ the target customer towards you.
Inbound leads are generated across a combination of SEO, content creation, blogging, sharing of content across relevant social media platforms, video & image marketing.
Covered on this module
Outbound to Inbound Marketing
Role of content marketing
Driving traffic to website
Online lead generation
Converting leads to sales
Analyse and measure
Lecturers on this module;
'Integrating Project Management with Service Management Best Practices' event in conjunction with the Tech North West Skillnet and Grant Connections on October, 14th 2014 in the CoLab, in Letterkenny Institute of Technology, Co Donegal.
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