Inbound Marketing is all about getting found online by potential customers, it focuses on attracting target customers to your website or social media channels with the intention of converting the visits into sales. The focus is about developing content relevant to potential customers instead of forcing your message upon them. This is done by creating and providing content that your target customers would be interested in, promote the content across various relevant channels, building customer relationships, and overall ‘pulling’ the target customer towards you.
Inbound leads are generated across a combination of SEO, content creation, blogging, sharing of content across relevant social media platforms, video & image marketing.
Covered on this module
Outbound to Inbound Marketing
Role of content marketing
Driving traffic to website
Online lead generation
Converting leads to sales
Analyse and measure
Lecturers on this module;
Speakers include: Ruaidhri McSharry, COO & Director of Service Management, SureSkills Inc
Date: Thursday, May 29th 2014
Time: Registration from 07:30 with presentations kicking off at 08:00
Venue: Sheraton Ottawa Hotel 150 Albert Street Ottawa,
'Integrating Project Management with Service Management Best Practices' Briefing on April 3rd, 2014 in the Europa Hotel, Belfast.
Date: Thursday, 3rd of April 2014
Venue: Europa Hotel Belfast
The availability for this event is LIMITED so book NOW to avoid disappointment.