Inbound Marketing is all about getting found online by potential customers, it focuses on attracting target customers to your website or social media channels with the intention of converting the visits into sales. The focus is about developing content relevant to potential customers instead of forcing your message upon them. This is done by creating and providing content that your target customers would be interested in, promote the content across various relevant channels, building customer relationships, and overall ‘pulling’ the target customer towards you.
Inbound leads are generated across a combination of SEO, content creation, blogging, sharing of content across relevant social media platforms, video & image marketing.
Covered on this module
Outbound to Inbound Marketing
Role of content marketing
Driving traffic to website
Online lead generation
Converting leads to sales
Analyse and measure
Lecturers on this module;
Date: June 12th, 2014
Venue: Ballsbridge Hotel, Dublin 4
Time: 14:00 (Registration & Refreshments from 13:30)
There is a limited amount of seats for this event so please book before Friday the 6th of June to avoid disappointment.
Keep Your IT Skills Sharp - SBP Magazine Article
Keeping your IT skills sharp and up-to-date can be difficult if you are unsure what area's you should upskill in. With IT jobs and skills in huge demand Eamon McGrane spoke with a number of industry professionals who offered advice on what to do and what area's to look out for.