Overview
This is the first in the series of 15 lectures on the SureSkills Diploma in Digital Marketing.

This course will provide you with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, evaluation and measurement of running successful Digital Marketing and Social Media campaigns. 

Covered on this module: 

• Introduction to the SureSkills Diploma in Digital Marketing 
• Logistics & key Digital resources 
• Overview of the course and assignment 
• Overview of the Digital Marketing landscape
• Digital Marketing channels
• Benefit and Importance of content and inbound marketing
• Case studies

Lectures on this module:

• Keith Feighery - Digital Insights