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Mobile is growing faster than any technology before; the trend of consumers favouring mobile devices is very strong in Ireland – with an explosive growth in smartphone and tablet ownership in the last year. With 10,000 iPhones sold in Ireland every week, 3 in 4 Irish are expected to own a smartphone by the end of 2012 while 2 in 5 are expected to own a tablet. Local is a major component of mobile search traffic, after looking up a local business on smartphones, 61% of users have called the business and 59% have visited. With this in mind it’s not just your websites that needs to be mobile, you need to make sure that everything you do on the Internet works on a mobile platform.  

Covered on this module: 

  • Mobile traffic v’s desktop traffic
  • Smartphones in demographics
  • Mobile browsing
  • Social Media Marketing and mobile
  • Mobile Apps
  • Mobile commerce
  • Mobile Advertising
  • Mobile Marketing Tools
  • Mobile Landing Pages
  • SMS
  • Current and Future Trends 
  • Best Practice Case Studies 

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