Overview
Mobile is growing faster than any technology before; the trend of consumers favouring mobile devices is very strong in Ireland – with an explosive growth in smartphone and tablet ownership in the last year. With 10,000 iPhones sold in Ireland every week, 3 in 4 Irish are expected to own a smartphone by the end of 2012 while 2 in 5 are expected to own a tablet. Local is a major component of mobile search traffic, after looking up a local business on smartphones, 61% of users have called the business and 59% have visited. With this in mind it’s not just your websites that needs to be mobile, you need to make sure that everything you do on the Internet works on a mobile platform.
Covered on this module: