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During this session we will be introduced to the ever growing area of Display and Banner advertising, which now plays a pivotal role in every organisations marketing strategies. 

Our lecturer will introduce us to the key topics. i.e What is display advertising, formats and publishers, planning and pricing a campaign, getting creative in the process, tracking and reporting of the campaign,Smart Banners as well as helping participants understand the components of online advertising success and enable the students to be able to understand and construct and their very own online media campaign.

Covered on this module

  • What is Display Advertising?
  • Market trends
  • Display Advertising Formats
  • Publishers & monitisation  
  • Pricing
  • Planning a campaign 
  • Creative & SMART banners 
  • Tracking & reporting 

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