During this session we will be introduced to the ever growing area of Display and Banner advertising, which now plays a pivotal role in every organisations marketing strategies.
Our lecturer will introduce us to the key topics. i.e What is display advertising, formats and publishers, planning and pricing a campaign, getting creative in the process, tracking and reporting of the campaign,Smart Banners as well as helping participants understand the components of online advertising success and enable the students to be able to understand and construct and their very own online media campaign.
Covered on this module
'Integrating Project Management with Service Management Best Practices' event in conjunction with the Tech North West Skillnet and Grant Connections on October, 14th 2014 in the CoLab, in Letterkenny Institute of Technology, Co Donegal.
Check out a recent interview with NI Business Now.
How can you overcome the traditional workforce’s resistance to IT change, while satisfying other employee’s needs to evolve and improve efficiency in carrying out their daily tasks?