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Pay per click (PPC) is an advertising model used on websites, advertising networks and search engines where advertisers pay when a user clicks on an ad to visit the advertiser’s website. Advertisers bid on the keywords/phrases they believe their target market would search for when they are looking for a product or service. 

PPC campaigns can be one of the most effective forms of online marketing as your ads are visible to a targeted audience at the time when they are looking for a product or service. As PPC markets are becoming increasingly competitive, you need an effective strategy or you’re throwing money (and traffic) away. This PPC modules looks at what strategies, tools and techniques you need to achieve successful pay per click. 

Covered on this module

  • Pay Per Click and Search Engine Marketing
  • The paid search market
  • How Google Adwords works
  • Setting up an adwords account
  • Keywords
  • Adtext
  • Landing pages
  • Display Network
  • Quality Score
  • Bidding
  • Reporting & Measuring
  • Mobile & Social
  • Further support & reading

Lecturers on this module:

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