Pay per click (PPC) is an advertising model used on websites, advertising networks and search engines where advertisers pay when a user clicks on an ad to visit the advertiser’s website. Advertisers bid on the keywords/phrases they believe their target market would search for when they are looking for a product or service.
PPC campaigns can be one of the most effective forms of online marketing as your ads are visible to a targeted audience at the time when they are looking for a product or service. As PPC markets are becoming increasingly competitive, you need an effective strategy or you’re throwing money (and traffic) away. This PPC modules looks at what strategies, tools and techniques you need to achieve successful pay per click.
Covered on this module
Lecturers on this module:
Speakers include: Ruaidhri McSharry, COO & Director of Service Management, SureSkills Inc
Date: Thursday, May 29th 2014
Time: Registration from 07:30 with presentations kicking off at 08:00
Venue: Sheraton Ottawa Hotel 150 Albert Street Ottawa,
'Integrating Project Management with Service Management Best Practices' Briefing on April 3rd, 2014 in the Europa Hotel, Belfast.
Date: Thursday, 3rd of April 2014
Venue: Europa Hotel Belfast
The availability for this event is LIMITED so book NOW to avoid disappointment.