Pay per click (PPC) is an advertising model used on websites, advertising networks and search engines where advertisers pay when a user clicks on an ad to visit the advertiser’s website. Advertisers bid on the keywords/phrases they believe their target market would search for when they are looking for a product or service.
PPC campaigns can be one of the most effective forms of online marketing as your ads are visible to a targeted audience at the time when they are looking for a product or service. As PPC markets are becoming increasingly competitive, you need an effective strategy or you’re throwing money (and traffic) away. This PPC modules looks at what strategies, tools and techniques you need to achieve successful pay per click.
Covered on this module
Lecturers on this module:
SureSkills showcase Flexible Desktop at TechFire briefing that took place at the Gibson Hotel, in Dublin’s Docklands last Tuesday 12th March and drew over 50 delegates.
SureSkills Ltd., takes centre stage in Minister Bruton’s 4-day trade mission to Texas aimed at growing business in USA.
SureSkills Project Collaboration Breakfast Briefing held in the Burlington Hotel Dublin last Tuesday the 7th of February