Pay per click (PPC) is an advertising model used on websites, advertising networks and search engines where advertisers pay when a user clicks on an ad to visit the advertiser’s website. Advertisers bid on the keywords/phrases they believe their target market would search for when they are looking for a product or service.
PPC campaigns can be one of the most effective forms of online marketing as your ads are visible to a targeted audience at the time when they are looking for a product or service. As PPC markets are becoming increasingly competitive, you need an effective strategy or you’re throwing money (and traffic) away. This PPC modules looks at what strategies, tools and techniques you need to achieve successful pay per click.
Covered on this module
Lecturers on this module:
On June 10th SureSkills will be running “Your Journey to a Secure Cloud“ event where SureSkills’ SME’s and industry experts will give an overview of the various Cloud strategy options and the importance of ensuring the security of your data. Nigel Tozer from CommVault will take you on your organisation’s journey to the Cloud and the options that public, private and hybrid cloud strategies can provide.