Pay per click (PPC) is an advertising model used on websites, advertising networks and search engines where advertisers pay when a user clicks on an ad to visit the advertiser’s website. Advertisers bid on the keywords/phrases they believe their target market would search for when they are looking for a product or service.
PPC campaigns can be one of the most effective forms of online marketing as your ads are visible to a targeted audience at the time when they are looking for a product or service. As PPC markets are becoming increasingly competitive, you need an effective strategy or you’re throwing money (and traffic) away. This PPC modules looks at what strategies, tools and techniques you need to achieve successful pay per click.
Covered on this module
Lecturers on this module:
Date: June 12th, 2014
Venue: Ballsbridge Hotel, Dublin 4
Time: 14:00 (Registration & Refreshments from 13:30)
There is a limited amount of seats for this event so please book before Friday the 6th of June to avoid disappointment.
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Keeping your IT skills sharp and up-to-date can be difficult if you are unsure what area's you should upskill in. With IT jobs and skills in huge demand Eamon McGrane spoke with a number of industry professionals who offered advice on what to do and what area's to look out for.