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Your business needs a clearly defined digital strategy to grow online. In order to do this you need a clear and coherent framework for producing a compelling digital marketing plan and this is ultimately about using best practice web analytics techniques to drive commercial value from digital marketing. This module will help you create a digital strategy that is directly focused at your digital target market. 

Covered on this module: 

  • Bringing it all together
  • Overview of the course assignment 
  • How to create a Digital Marketing plan
  • Core components of a Digital Strategy
  • Frameworks to follow
  • Setting business objectives and Digital goals
  • Trackable KPI's
  • Developing a metrics mix
  • Ongoing KPI & Metrics analysis

Lecturers on this module;

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