Overview
Your business needs a clearly defined digital strategy to grow online. In order to do this you need a clear and coherent framework for producing a compelling digital marketing plan and this is ultimately about using best practice web analytics techniques to drive commercial value from digital marketing. This module will help you create a digital strategy that is directly focused at your digital target market. 

Covered on this module: 

• Bringing it all together
• Overview of the course assignment 
• How to create a Digital Marketing plan
• Core components of a Digital Strategy
• Frameworks to follow
• Setting business objectives and Digital goals
• Trackable KPI's
• Developing a metrics mix
• Ongoing KPI & Metrics analysis

Lecturers on this module;