Overview
Search engine optimisation (SEO) involves achieving the highest position or ranking in the organic listings in the search engine results pages (SERPS) across a range of keywords or phrases entered by search engine users. SEO is one of the most cost-effective digital marketing techniques, but also one of the most challenging to get right. 

Success in SEO is dependent on understanding the most important SEO ranking factors which will give you the best position and then working hard to perform better than your competitors. It is very important to stay up to date on the latest algorithm changes that Google makes. After completing this module you will have a good understanding of the principles of SEO, how to implement these techniques which will start to increase your website rankings on Google.

Covered on this module

• Introduction to Search Engine Marketing
• Why Search Engine Marketing is so important and how it works
• The Search Engine Optimisation process
• SEO planning, keyword research and analysis
• On–page optimisation
• Off–page optimisation
• Link Building
• Conversion Optimisation
• Localisation and getting found in Local Search
• A structured process for SEO with 10 top tips and best practices.

Lectures on this module:

• Rosey Broderick - Webresults
• Paul Haslam - Web Bureau Ltd
• Shane Curtin - Vroom SEO