Laying The Foundations Of A Successful Social Media Marketing Plan

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    • An overview of social technologies in business today
    • Tips for establishing governance including a social media policy to support your social media
    • Establishing your objectives and success criteria for using social media
    • An introduction to social media monitoring to support your marketing goals and to manage your online reputation
    • Enhancing online word of mouth about your products and services through social sharing
    • Building online visibility though business blogging  - including tips on how to identify if business blogging is right for your organisation, the types of content you should include in your editorial calendar and the different options available to host your business blog

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